Publications

This publication arises from a conference entitled “Television and Interactivity in Europe” held in Milan, at the Universita Cattolica, on 12 December 2003, under the auspices of COST Action 20. The aim of the essays here collected is to throw light, from the perspective of social research, on the concept of interactivity, which is presented as the value driver of digital television in the contemporary debate. The first section, in which Digital Television is contextualized in its technological, economic, and socio-cultural dimensions, is focused on the theoretical discussion of interactivity, considered both in its strong and weak versions. The second section gathers a series of national case histories, offering a comparison between different European ways to Terrestrial Digital.