The Impact of Internet on the Mass Media in Europe - COST A20 International Conference

Media and the wider sector of communication are changing under the impact of the Internet. The changes affect all aspects of the communication process, audiences, media, and information producers and, inevitably, the role of the media in society. As communication industries are converging it becomes possible for companies to expand the range of their services. Previously clearly defined industry structures are dissolving and integrated media companies turn into cross -media service companies and traditional publishers into new media ventures , which publish across various distribution channels, such as internet, wireless devices or CD-ROM. The practices of journalism and content creation also change by the overwhelming mass of information delivery to readers require the acquisition of new skills in the spheres principally of information presentation and organization.