The report Building Bridges adresses the questions why, how and for whom academic audience research has public value, from the different points of view of the four working groups in the COST Action IS0906 Transforming Audiences, Transforming Societies – “New Media Genres, Media Literacy and Trust in the Media”, “Audience Interactivity and Participation”, “The Role of Media and ICT Use for Evolving Social Relationships” and “Audience Transformations and Social Integration”.
Building Bridges is the result of an ongoing dialogue between the Action and non-academic stakeholders in the field of audience research. Altogether, the 14 contributions in the report provide insights and feed the debate on the stakeholders’ respective “inhabited worlds” (the academia being one stakeholder among others), the different modes of researcher-stakeholder interaction, and possible (and desirable) areas of joint interest and collaboration.