2013 | Action Number: IS0906
Audiences’ Trust in the Media
- Author(s): Nyre, L., Puustinen, L.
- Publisher(s): CM Communication Management Quarterly
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The transformations of people’s relations to media content, technologies and institutions raise new methodological challenges and opportunities for audience research. This edited volume aims at contributing to the development of the repertoire of methods and methodologies for audience research by reviewing and exemplifying approaches that have been stimulated by the changing conditions and practices of audiences. The contributions address a range of issues and approaches related to the diversification, integration and triangulation of methods for audience research, to the gap between the researched and the researchers, to the study of online social networks, and to the opportunities brought about by Web 2.0 technologies as research tools.
Introduction Geoffroy Patriarche, Helena Bilandzic, Jakob Linaa Jensen and Jelena Jurišic Part I: Audience Research Methods Between Diversification and Integration 1. Audience Conceiving among Journalists: Integrating Social-Organizational Analysis and Cultural Analysis through Ethnography Igor Vobic 2. Audience Research Methods: Facing the Challenges of Transforming Audiences Miguel Vicente-Mariño 3. Triangulation as a Way to Validate and Deepen the Knowledge about User Behavior: A Comparison between Questionnaires, Diaries and Traffic Measurements Olle Findahl, Christina Lagerstedt and Andreas Aurelius Part II: Bridging the Gap between the Researched and the Researcher 4. Participatory Design as an Innovative Approach to Research on Young Audiences Christine W. Wijnen and Sascha Trültzsch 5. Researching Audience Participation in Museums: A Multi-Method and Multi-Site Interventionist Approach Pille Pruulmann-Vengerfeldt, Taavi Tatsi, Pille Runnel and Agnes Aljas 6. Researching Ethnic Minority Groups as Audiences: Implementing Culturally Appropriate Research Strategies Marta Cola and Manuel Mauri Brusa Part III: Studying Online Social Networks 7. Exploring the Potential of Creative Research for the Study of Imagined Audiences: A Case tudy of Estonian Students’ Sketches on the Typical Facebook Users Andra Siibak and Maria Murumaa-Mengel 8. Analyzing Online Social Networks from a User Perspective: A Quantitative-Qualitative Framework Jakob Linaa Jensen and Anne Scott Sørensen 9. Virtual Shadowing, Online Ethnographies and Social Networking Studies Nicoletta Vittadini and Francesca Pasquali Part IV: Web 2.0 Technologies as Research Tools 10. Digging the Web: Promises and Challenges of Using Web 2.0 Tools for Audience Research Matthias R. Hastall and Freya Sukalla 11. Twitter and Social TV: Microblogging as a New Approach to Audience Research Klaus Bredl, Christine Ketzer, Julia Hünniger and Jane Fleischer 12. An Evaluation of the Potential of Web 2.0 APIs for Social Research Cédric Courtois and Peter Mechant Part V: Conclusion 13. Audiences, Audiences Everywhere – Measured, Interpreted, and Imagined Klaus Bruhn Jensen.
About the editors:
Geoffroy Patriarche is an Associate Professor at Université Saint-Louis - Brussels, Belgium
Helena Bilandzic is a Professor in the Institute of Media and Educational Technology at the University of Augsburg, Germany
Jakob Linaa Jensen is an Associate Professor in the Department of Aesthetics and Communication - Media Science at Aarhus University, Denmark
Jelena Jurišic is an Assistant Professor in Croatian Studies at the University of Zagreb, Croatia
This book is part of the Routledge Studies in European Communication Research and Education (http://www.routledge.com/books/series/ECREA/), and published in partnership with the COST Action Transforming Audiences, Transforming Societies (http://www.cost-transforming-audiences.eu/).
The concept of the audience is changing. In the twenty-first century there are novel configurations of user practices and technological capabilities that are altering the way we understand and trust media organizations and representations, how we participate in society, and how we construct our social relations. This book embeds these transformations in a societal, cultural, technological, ideological, economic and historical context, avoiding a naive privileging of technology as the main societal driving force, but also avoiding the media-centric reduction of society to the audiences that are situated within. Audience Transformations provides a platform for a nuanced and careful analysis of the main changes in European communicational practices, and their social, cultural and technological affordances.
Introduction 1. Audience/society transformations Nico Carpentier, Kim Schrøder and Lawrie Hallett Part I: Using the media 2. Cross-media use - Unfolding complexities in contemporary audiencehood Jakob Bjur, Kim Schrøder, Uwe Hasebrink, Cédric Courtois, Hanna Adoni and Hillel Nossek 3. New genres - new roles for the audience? An overview of recent research Ranjana Das, Jelena Kleut and Göran Bolin 4. On the role of media in socially demanding situations Ingrid Paus-Hasebrink, Jasmin Kulterer, David Šmahel and Vera Kontríková Part II: Unpacking the audience's complex structures (generations, minorities and networks) 5. Generations and media: The social construction of generational identity and differences Nicoletta Vittadini, Andra Siibak, Irena Carpentier Reifová and Helena Bilandzic 6. ‘Lost in mainstreaming’? Ethnic minority audiences for public and private broadcasting Marta Cola, Kaarina Nikunen, Alexander Dhoest and Gavan Titley 7. Networks of belonging: Interaction, participation and consumption of mediatised content Paula Cordeiro, Manuel Damásio, Guy Starkey, Inês Botelho, Patrícia Dias, Carla Ganito, Catia Ferreira and Sara Henriques Part III: Participation in and through the media 8. The democratic (media) revolution: A parallel genealogy of political and media participation Nico Carpentier, Peter Dahlgren and Francesca Pasquali 9. The mediation of civic participation: Diverse forms of political agency in a multimedia age Peter Lunt, Anne Kaun, Pille Pruulmann-Vengerfeldt, Birgit Stark and Liesbet Van Zoonen 10. New perspectives on audience activity: 'prosumption' and media activism as audience practices Brian O’Neill, J. Ignacio Gallego, Frauke Zeller 11. The role of the media industry when participation is a product José M. Noguera, Mikko Villi, Nora Nyiro, Emiliana de Blasio and Mélanie Bourdaa Part IV: Prerequisites of participation: access, literacies and trust 12. Transforming digital divides in different national contexts Sascha Trültzsch, Ragne Kõuts-Klemm, Piermarco Aroldi 13. Situating media literacy in the changing media environment: critical insights from European research on audiences Sonia Livingstone, Christine W. Wijnen, Tao Papaioannou, Conceição Costa and María del Mar Grandío 14. What does it mean to trust the media? Tereza Pavlícková, Lars Nyre and Jelena Jurišic.
About the editors:
Nico Carpentier is Associate Professor at the Communication Studies Department of the Vrije Universiteit Brussel, Belgium and Lecturer at Charles University in Prague, Czech Republic. He is also an executive board member of the International Association for Media and Communication Research (IAMCR).
Kim Christian Schrøder is Professor of Communication in the Department of Communication, Business and Information Technologies at Roskilde University, Denmark.
Lawrie Hallett is Senior Lecturer in Radio at the University of Bedfordshire, UK.
This book is part of the Routledge Studies in European Communication Research and Education ( http://www.routledge.com/books/series/ECREA/ ), and published in partnership with the COST Action Transforming Audiences, Transforming Societies ( http://www.cost-transforming-audiences.eu/ ).
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Soft computing, as an engineering science, and statistics, as a classical branch of mathematics, emphasise different aspects of data analysis.
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